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Understanding Google AdSense
By S. Housley

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at: (scroll to the bottom) (scroll to the bottom)

or (download left side) (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.

Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.

Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.

1.) Web page content on pages that ads are served should be static not dynamic.

2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google

3.) If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.

4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.

Revenue Earned
Although Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.

AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

About the Author:
Sharon Housley manages marketing for NotePage, Inc. a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at , and

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Google Adsense Tips
By Tom Oki

Google Adsense is one of the easiest and most popular ways to monetize a website. I have used Adsense myself on several of my websites, and have made decent money doing so. For those of you who are not familiar with Adsense, it is simply an ad serving program run by Google. By pasting some code on your site, ads will be run on your site automatically, and you will make money for each click you generate. It’s easy enough to set up, but how exactly can you make the most of your Adsense ads?

Here are some Google Adsense tips to help your ads perform better:

1. Integrate the ads into your site as much as possible

Try using colors for you links that are similar to the colors on your site. And make sure you turn off the ad borders as well. You want your ads to look like ordinary links as much as possible.

2. Position ads toward the top

Here is a somewhat obvious Google Adsense tip: prominently placed ads results in better click-throughs. So don’t be shy and place your ads toward the top of the page, even if that seems too overt too you.

3. Don’t try to outsmart Google

Another obvious Google Adsense tip is to not get too clever in your efforts to generate clicks. Never click your own ads or try to cheat the system by hiring others to click your ads. Don’t use software to generate false clicks either. Google will eventually catch you, and your account will be closed.

4. Target keywords

Hopefully, if you set up your pages correctly, they are targeting certain keywords. These will usually be the same keywords to which your ads are targeted. Try to keep keyword density in the 2 – 5% range.

5. Test different ad formats

My final Google Adsense tip is to test different ad formats and colors. You’ll be amazed at how much you can improve your bottom line by testing different size ads in different places, with different colors.

There are of course tons of other Google Adsense tips, but these are the main ones that I have found useful in my own advertising campaigns. Try them out, and you may discover to your surprise that you can often improve ad click-throughs by 20% or more by making some rather simple changes.

You can learn a lot more about how to make money with adsense here.

Written by Tom Oki, editor of a premiere business opportunity site,, where you can read the full article on Google Adsense Tips.

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